Amie Peele

Business Mediator at Peele Law Group, PC

Business Mediator · Certified Mediator, State of Indiana

Amie Peele is the founding partner of Peele Law Group and is a dedicated client advocate and impassioned brand protector. Amie delivers legal expertise and strategic counsel to businesses across all areas of advertising and promotion. She partners with clients to define the business challenges they need to address, then unravels the complexities and ambiguities of the legal processes that will help them achieve their goals. Amie counsels her clients in the areas of: Brand development, Marketing, Brand activation, Re-branding, Brand revitalization, Copyright protection, Licensing, Intellectual property infringement, Dispute resolution. Amie brings a human element to her practice and takes great pride in supporting the business and personal aspirations of her clients. An approachable, accessible, and active listener, Amie seeks to understand the brand “story” behind the business objectives, and develops simple, clear pathways to achieve them. She meets her clients where they are, demystifying the legal process and applying targeted, creative solutions across multiple industries. A seasoned intellectual property lawyer, Amie acquired more than 20 years of big law experience at Faegre Drinker (formerly Faegre Baker Daniels). She has helped hundreds of clients create, protect, and leverage value, specifically where the worlds of branding, eCommerce, and advertising law intersect.